Episode 58

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Published on:

22nd Mar 2023

Beyond Referrals: Embracing Social Media and Authenticity in Legal Marketing with Larry Nussbaum

The landscape of legal marketing is evolving rapidly. You can no longer rely solely on word-of-mouth referrals if you want to scale your practice. How do you craft a legal marketing strategy that targets your specific audience?

Invest in the areas where your potential clients are. In 2023, this means putting your marketing dollars into social media. This is an essential step to connecting with others, getting in front of potential clients, and staying top-of-mind in a competitive market.

In this episode, show hosts Matt Dolman and Stan Gipe sit down with Larry Nussbaum, attorney and President of Altman Nussbaum Shunnarah, to talk about effective legal marketing in today’s world. Larry divulges strategies for maintaining relationships, utilizing social media for business, and choosing to be authentic in a changing world. Larry also shares his thoughts on the future of legal marketing and social media and the marketing frameworks his team is working on now.

In this episode: 

  • [00:31] Stan Gipe and Matt Dolman welcome today’s guest, attorney Larry Nussbaum
  • [01:51] The evolution of Larry’s marketing strategy
  • [04:07] Personal referrals remain impactful; however, social media marketing has become crucial in the contemporary legal marketing landscape.
  • [08:04] Tips to maintain client and referral relationships
  • [11:26] Larry's insights on the legal profession's future and advice for today's law school graduates
  • [13:59] Leveraging social media to benefit your business
  • [21:23] Marketing strategies Larry and his team are focusing on
  • [24:37] Envisioning the future of online advertising and marketing

💡 Featured Guest 💡

Name: Larry Nussbaum

Title: President and Attorney at Altman Nussbaum Shunnarah

Specialty: Larry Nussbaum is a Boston-based attorney and the President of Altman Nussbaum Shunnarah. He has been named by National Trial Lawyers as one of the top 100 trial lawyers in 2018, earned recognition from Super Lawyers, and earned a perfect score on AVVO, which named him as one of Boston’s top law firms. 

Connect: LinkedIn | Instagram | Facebook | TikTok


💡 Meet Your Hosts 💡

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Connect: LinkedIn | Twitter | Instagram 


Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA


The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

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About the Podcast

David vs. Goliath
How to Level the Playing Field With Insurance Company Giants
After an accident, minutes matter. Your words and actions matter even more. You need help and you need it now.

This is David vs. Goliath, brought to you by Dolman Law Group Accident Injury Lawyers, a boutique personal injury law firm with a reputation for going head-to-head with the insurance company giants and putting people over profits.

With 15 offices in Florida; Clearwater, St. Petersburg, New Port Richey, Sarasota/University Park, Aventura, Boca Raton, North Miami, Fort Lauderdale, Doral, Tampa, Orlando, Palm Harbor, Largo, Bradenton, you can rest assured knowing that you’ll always have an attorney nearby.

We are not just a Florida law firm, but a national one —we also serve clients from our offices in San Antonio, Boston, Houston, Savannah, and the Bronx. Once you find an office near you, call us for your free case evaluation. (866) 965-6242

In every injury claim or lawsuit our personal injury lawyers take on we bring a commitment to providing personal attention that you will not see at a high-volume television law firm. From semi-truck accidents, motorcycle accidents, slip and fall, negligent security, and sexual assault cases against corporations and the Catholic Church, the personal injury attorneys of Dolman Law Group Accident Injury Lawyers will be with you every step of the way to provide big firm results with small firm personal attention.

Our dedicated legal team will act quickly to identify all potential sources of compensation and aggressively pursue the maximum compensation you deserve, whether you need to hire a car accident lawyer, truck accident lawyer, motorcycle injury attorney, slip and fall lawyer, medical malpractice attorney, or a lawyer in any other injury claim. All the while, you can feel comfortable knowing that you owe us nothing until we recover money for you.

To share your story with us, visit dolmanlaw.com or call (866) 965-6242

The insights and views presented in “David vs. Goliath” are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.