Episode 57

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Published on:

8th Feb 2023

How Our Website Ranks so High on Google with SEO Expert Chris Dreyer

Personal injury law is a saturated field — there are thousands of firms battling for top spots on Google search results. So, how do you stand out from your competitors? 

In this episode, personal injury attorneys Matt Dolman and Stan Gipe talk with SEO expert Chris Dreyer about why SEO matters, Google’s recent algorithm update, the importance of link building, ChatGPT, and strategies and tools to never run out of valuable keywords and content.

In this episode: 

  • [00:13] Today’s guest, SEO expert and Rankings.io founder Chris Dreyer
  • [01:43] What a google algorithm is and why it matters
  • [04:29] What a ‘link’ is when referring to SEO and what it has to do with your Google ranking
  • [08:26] Red flags to watch out for when speaking with SEO companies
  • [16:14] Tools for identifying valuable keywords and search terms
  • [20:22] SEO is a long-game strategy
  • [23:33] Understanding “white hat” and “black hat” when talking about SEO
  • [25:18] How AI content like ChatGPT will affect SEO
  • [34:32] How Dolman Law uses SEO to position themselves for mass torts like the Tylenol-autism suits
  • [40:35] Contact Chris Dreyer and Rankings.io
  • [43:17] Contact Dolman Law Group with your accident and injury questions 


💡 Featured Guest 💡

Name: Chris Dreyer

Title: CEO & Founder at Rankings.io

Specialty: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.

Connect: Linkedin | Instagram | YouTube | Facebook


💡 Meet Your Hosts 💡

Name: Matthew A. Dolman, Esq.

Title: Partner at Dolman Law Group Accident Injury Lawyers, PA

Connect: LinkedIn | Twitter | Instagram 


Name: Stanley Gipe, Esq.

Title: Partner and Head of Litigation at Dolman Law Group Accident Injury Lawyers, PA


The insights and views presented in this podcast are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.

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About the Podcast

David vs. Goliath
How to Level the Playing Field With Insurance Company Giants
After an accident, minutes matter. Your words and actions matter even more. You need help and you need it now.

This is David vs. Goliath, brought to you by Dolman Law Group Accident Injury Lawyers, a boutique personal injury law firm with a reputation for going head-to-head with the insurance company giants and putting people over profits.

With 15 offices in Florida; Clearwater, St. Petersburg, New Port Richey, Sarasota/University Park, Aventura, Boca Raton, North Miami, Fort Lauderdale, Doral, Tampa, Orlando, Palm Harbor, Largo, Bradenton, you can rest assured knowing that you’ll always have an attorney nearby.

We are not just a Florida law firm, but a national one —we also serve clients from our offices in San Antonio, Boston, Houston, Savannah, and the Bronx. Once you find an office near you, call us for your free case evaluation. (866) 965-6242

In every injury claim or lawsuit our personal injury lawyers take on we bring a commitment to providing personal attention that you will not see at a high-volume television law firm. From semi-truck accidents, motorcycle accidents, slip and fall, negligent security, and sexual assault cases against corporations and the Catholic Church, the personal injury attorneys of Dolman Law Group Accident Injury Lawyers will be with you every step of the way to provide big firm results with small firm personal attention.

Our dedicated legal team will act quickly to identify all potential sources of compensation and aggressively pursue the maximum compensation you deserve, whether you need to hire a car accident lawyer, truck accident lawyer, motorcycle injury attorney, slip and fall lawyer, medical malpractice attorney, or a lawyer in any other injury claim. All the while, you can feel comfortable knowing that you owe us nothing until we recover money for you.

To share your story with us, visit dolmanlaw.com or call (866) 965-6242

The insights and views presented in “David vs. Goliath” are for general information purposes only and should not be taken as legal advice for any individual case or situation. The information presented is not a substitute for consulting with an attorney. Nor does tuning in to this podcast constitute an attorney-client relationship of any kind. Any case result information provided on any portion of this podcast should not be understood as a promise of any particular result in a future case. Dolman Law Group Accident Injury Lawyers: Big firm results, small firm personal attention.